If you go to a store and you see two products that are exactly the same but on the label of one of them it says "low fat" or "reduced fat" or "light" which one would you take?
Of course the "low fat" one. Very cleaver marketing strategy but what does this "low fat" means? In the consumer's head it means "I will not get fat from it", " It's healthier", " It's better", "I can eat more of it because it's low fat", "It's good for me", "I am making the right choice" etc.
Is this really the case though?
In the late 1980s, there were major reports that came out, identifying dietary fat as the single most important change that needed to be made in order to improve diet and health. And the reasons for that message were that some of the fat was saturated. The idea was to reduce saturated fat, but the assumption was that it was too complicated to explain all that, and that if people just reduced their fat content, the fat content of their diet, they would be improving it.
What happened though is that the food industry started producing products that are "low fat" but high in sugar and simple carbs. Which of course is neither healthier nor better for you then the regular products that are not "low fat".
Biggest example....look around...these products have been around for 20-30 years. Is obesity going down because of them???